Add
If you are serious about marketing yourself and your business you will never sit around when things are slow. It will benefit your greatly to take time to go through this list and implement as many things as you can. Then go back and review later to make sure you haven’t missed anything. I strongly believe that “The more you put into your business, the more you will get out of it.” Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point, you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen overnight and an established website will get a higher-ranking than a new one, so be patient and be glad that your on you’re way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords, and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your website keywords. Keywords are something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitor’s keywords) I can email them to you. ___________________________________ ____________________________________ Title, Keywords, and Description Since you know your business and its terminology better than I do, I like to have you be part of the process in determining your website's title, keywords, and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example, if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there, and rules in the online world change often. ___________________________________ ____________________________________ Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be overwhelming, so pick a few that work for your business and then let the other sit to generate counts when they can. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here are a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry-related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aid with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. ___________________________________ ____________________________________ Add your Free Google Business Listing Do these in order… Having a Google Business Listing will add your business information box to the right side of the search window which includes your business name, phone, website, hours, reviews, and more. If your listing is unclaimed, you run the risk of another company (or competitor) hijacking your listing or editing the information in any way they wish. Including submitted their information instead of yours such as their phone number and website address. With a Google Business page, you can upload photos as the owner, and you can reject suggestions for changes and respond to reviews as the owner. 1. Verify your Google Business status. Google your business name and look for the business information box on the right side of your search window. Now look for the words “Suggest an edit” if you see this your business has been claimed by someone with a Google Business account already. (Not good if it’s not you) If you see the words “Own this business?” Click on it and follow the steps to claim your business as your own. (Instructions here) If your business information does not show up on the right side of your search results proceed below to the next steps. 2. Sign up for Google My Business (Instructions here) 3. How do I list my business on Google Maps? (Instructions here)
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If you are serious about marketing yourself and your business you will never sit around when things are slow. It will benefit your greatly to take time to go through this list and implement as many things as you can. Then go back and review later to make sure you haven’t missed anything. I strongly believe that “The more you put into your business, the more you will get out of it.” Things to keep in mind after your website is complete. 1. Updates & Maintenance: At some point, you will probably want to update your website, or maybe even do a redesign to give it a fresh new look. Send your ideas or consult with me for ideas you haven’t thought about. I’d be happy to help you out to make your website grow with your business. 2. Adding Additional Features: Many times a client will just want a basic website to be found online, but after time goes by you may realize how much more could be added to make it better. Send us your needs and I’ll show you how they can be met by adding new features that you might not have even thought of. 3. Spammers love you: After a website is made the scammers come out to play. You might get all kinds of offers to improve or even pretend that you need to do a renewal to get money out of you. Tricking you into losing your domain name to a reseller or even a competitor. Ignore and delete these emails ASAP. 4. Google Rankings: Remember it can take several months for Google to index a new website to be found in search results. Things do not happen overnight and an established website will get a higher-ranking than a new one, so be patient and be glad that your on you’re way to success. (more info) Continue reading to learn more about SEO (Search Engine Optimization) 5. Title, Keywords, and Description: After you read all of the following tips, and you feel you have done everything you can to improve your SEO and you are still not happy with your website counts, remember the thing is with SEO is that you can always do more. It never really ends. You should however consider changing your website keywords. Keywords are something that you can research and yes there’s a science to it, but you can master it. If you would like to know what your current keywords are (or your competitor’s keywords) I can email them to you. ___________________________________ ____________________________________ Title, Keywords, and Description Since you know your business and its terminology better than I do, I like to have you be part of the process in determining your website's title, keywords, and description. This is very important to help search engines direct people to your website. One of the best ways to do this is to look at websites that are similar to yours and see what words they are using. Your page title and description will be what’s seen in search results. By getting high-rankings you will not need to advertise as much because people will find it easy to find you. Page Title - This is the first line of your listing in search results. Most likely this will be your name or business name. Google gives a lot of weight to the keywords listed here. Your location might be something to consider here if it’s important. Google typically displays the first 65 characters of a title. Page Description - This is displayed under your page title in search results. Your description is more important than your keywords, as search engines will often get your keywords from the words on your website first. It is best to keep descriptions between 150 and 160 characters. Keywords - Single words often get more results than 2 word phrases. Keep the words to the most simple words someone would use when searching for a website like yours. Ideally, your keywords should have ten or fifteen words, twenty at the very most. You can do phases, but they should be very obvious ones, For example, if you use "Parks in Sioux Falls" the searched entry would need to be this exact phase. It would be better to use "parks" and "Sioux Falls" instead. Or add "recreational" and "playground" because you are going to get more hits. Also, keep in mind that if you do not use the same keywords in your website content anything you use for keywords will not hold much weight. You have to use the keywords in both locations or they will be almost useless. If you want to learn more about keywords and SEO, I encourage you to Google it, but keep in mind there are a lot of opinions out there, and rules in the online world change often. ___________________________________ ____________________________________ Your online presence is a BIG DEAL for rankings Search Engines take into account many other factors when they rank your website. One of the best ways is to make sure you are seen EVERYWHERE! You want to have many inbound links to your website from other places online. By setting up accounts in your “business name” with links to your website you look more important. Especially if you are active on those accounts. We know you are busy and this can be overwhelming, so pick a few that work for your business and then let the other sit to generate counts when they can. Be sure to check on them occasionally for messages and to update important contact information or a post here and there when you can. What kind of accounts work well? The best sites are ones that show up in search results to maximize your ranking. Here are a few ideas… Google+ Plus Business Page - Add your business to Google Maps - Add photos to Google Images - Bing Places for Business - Facebook Business Page - YouTube - Pinterest - Ebay or Etsy - industry-related blogs and forums - Instagram just to name a few. (All depending on the type of business you have) the more the better. You will want to include your website address on both your account info and every post to get inbound links to your website. Having lots of business accounts online isn’t just for your fans, but they also aid with higher search engine rankings. DID YOU KNOW? Google Plus Business accounts with current posts and listings are two-times as likely to be considered reputable. TIP: Some places will not allow you to add your website address for the public to view, but there’s a way around this. If they allow you to upload a profile photo or header with your website address on the image you can still share it. Be sure to check if this is ok in their policy or risk account termination. ___________________________________ ____________________________________ Add your Free Google Business Listing Do these in order… Having a Google Business Listing will add your business information box to the right side of the search window which includes your business name, phone, website, hours, reviews, and more. If your listing is unclaimed, you run the risk of another company (or competitor) hijacking your listing or editing the information in any way they wish. Including submitted their information instead of yours such as their phone number and website address. With a Google Business page, you can upload photos as the owner, and you can reject suggestions for changes and respond to reviews as the owner. 1. Verify your Google Business status. Google your business name and look for the business information box on the right side of your search window. Now look for the words “Suggest an edit” if you see this your business has been claimed by someone with a Google Business account already. (Not good if it’s not you) If you see the words “Own this business?” Click on it and follow the steps to claim your business as your own. (Instructions here) If your business information does not show up on the right side of your search results proceed below to the next steps. 2. Sign up for Google My Business (Instructions here) 3. How do I list my business on Google Maps? (Instructions here)
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